THE DECISION CENTER x RANDY H. NELSON
Providing entrepreneurial leaders with clarity for what’s next.
THE APPROACH
+ Market research
+ Brand strategy
+ Branding + visual identity system
+ Digital + print collateral
THE BRIEF
Showcase Randy H. Nelson and his innovative think space, The Decision Center, as the go-to for Entrepreneurial Leadership Development.
THE STRATEGY
From founder to CEO, most successful business leaders started their journey as entrepreneurs. Now, sitting at a crossroads in their career, they may find themselves having reached the capacity of what they can do on their own — often at a loss for what to do next. We began by developing a brand strategy and validating our positioning through consumer research. These insights led us to design a brand that evoked confidence, trust and leadership (with an ample helping of grit and road-tested expertise).
Leaning into the values of boldness and clarity, our team created a purpose-based design elements to strike the right balance between form and function.
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BEFORE
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AFTER
Brand design for the workplace.
With workplace design projects, we focus first on how people will utilize the space and leverage that intention to create opportunities for connection to the brand’s essence.
“The Offset team exceeded my expectations.”
— Randy H. Nelson, CEO of The Decision Center
