Game on. Stink off.

KickDry: Elevating a functional product into a playful brand.

THE BRIEF

KickDry's effective drying and deodorizing shoe inserts were getting lost in a crowded commodity space.

THE STRATEGY

Through competitive and consumer research, we quickly identified an untapped market opportunity and got to work rebuilding this brand focused on our ideal customer: soccer moms. We rebuilt their messaging platform to support a bold repositioning and then created a distinct visual and verbal identity to match.

THE RESULTS >> 30% sales growth.

30% jump in Amazon sales following the launch, with sustained and growing online sales MOM, and a NWSL Spring launch with Adidas.

THE APPROACH

Market Research + Consumer Research
Positioning & Brand Messaging
Visual Identity
Website
GTM Strategy + Activation

“The team is incredibly talented and collaborative. We worked closely to rebrand our product and build an entirely new website and marketing program. The results have been nothing short of spectacular.”
-Ben Feldman, CEO