The Len Resort
More than a stay; a story.
Crafting The Len Resort brand experience
THE BRIEF
The Len Resort will be defined by the stories our guests create. Our first step: understand who they are, then build an immersive and detailed brand that will create an indelible bond.
THE STRATEGY
The Len Resort, a future Autograph Collection Resort, won’t just be a place to stay, it will be a world to step into. Based on the detailed target guest profiles we created, we crafted a structured brand strategy to immerse guests in the essence of lakeside living and vacationing. Through storytelling and full-sensory design, we built a brand blueprint that will inform every detail of the resort experience — from architecture & interiors, to scents, sights and sounds.
THE APPROACH
In collaboration and partnership with Collective member Bellhop Studio:
Market Research + Destination Immersion
Target Guest Definition
Positioning & Brand Architecture
Operational Plan
Naming
Mark and Logo Development
Inspired by the unique community and local culture of Lake Oconee, The Len Resort offers an experience woven from the fabric of the lake itself.
Every detail…
From the soft blue and green hues of the visual identity to the curated amenities, every detail of the hotel’s brand blueprint reflects the lake's spirit.
Guests are invited to reconnect with nature, themselves, and each other, finding a harmonious balance between buoyant energy and grounded serenity, family traditions and modern amenities.
The Len is not just a place to stay; it's a place to belong, to return to, to call home on the lake.
