THE BRIEF

Build a brand identity for a B2B software targeting the high-end furniture and accessories industry — one with an eye for design and a value for high aesthetics.

THE STRATEGY

With the bar high, we started the process of rebranding with a robust competitive analysis so we could visualize the playing field. We created strategic positioning that focused on the user experience, and our legacy and the founders 30+ years of experience in furniture and sales. Both the visual and verbal identity had to reflect thoughtful design and architectural structure, as well as the luxury of the category.