Small Team, Big Impact: How Brand Strategy Frameworks Help Startups & SMBs Succeed
If you’re on a small and mighty marketing team, the idea of having to manage all of your work can be overwhelming. Some days you may feel like an octopus with your arms extending and supporting every department within your organization.
Not only is your role demanding, but chances are you work with smart, ambitious people with strong opinions. Perhaps you have days where it feels like there’s no way to manage all the different opinions and voices.
Fortunately, there’s a way to make sure everyone is on the same page and that their voices are heard. By using brand strategy frameworks, you can ensure that your team is working towards the same goals while still allowing individual creativity. Let’s take a look at how these frameworks work and how they help teams succeed.
What Are Brand Strategy Frameworks?
A brand strategy framework is essentially a set of rules or guidelines for creating content for your company or product. These frameworks will usually include things like:
Mission, vision, and values
Unique Value Proposition (UVP)
Messaging guidelines
Target audiences and ideal customer personas
Personality and Tone of Voice (TOV)
Combining this information into a unified framework creates a blueprint for an irreplaceable brand. One that resonates with both current customers and potential new customers.
How Do They Benefit Teams?
Brand strategy frameworks are perfect for small teams because they provide structure without stifling creativity. Everyone has their own unique perspective and ideas about what works best, but without a clear set of guidelines those ideas can quickly get derailed by conflicting opinions or agendas. Having an established framework allows each member of the team to express their ideas within the context of a unified vision and message strategy. This helps ensure that each voice is heard but still within the confines of what makes sense for the overall brand goals.
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